IdentityBrand
Strategic tools
Plan revenue, ROAS, and profit — before you spend a dollar.
Pick the funnel that matches your offer. We'll only ask for the numbers that apply.
Low-ticket entry offer with order-bump and upsell.
Best for: cold traffic that needs to self-liquidate
Long-form video sales letter selling a mid–high ticket offer.
Best for: info products & services $97–$2k
Registration → live or evergreen webinar → offer + upsell.
Best for: courses, coaching, $500–$3k offers
Multi-day challenge that warms leads, then pitches your offer.
Best for: communities & high-engagement coaching
VSL or content → application → sales call → close.
Best for: premium coaching, agencies, $3k+ offers
Qualifying application → call booked → offer presented.
Best for: done-for-you services & high-ticket B2B
Product page → checkout with bump → post-purchase upsell.
Best for: e-commerce & DTC brands